What is SEO ? Learn more about SEO.

Speaking of SEO, it is very important for any site. A site's SEO is done so that it can rank well in the search rankings. Speaking about the ranking of any site, it depends on how well the SEO of that site is done. SEO works to increase the ranking of any site. Without SEO, the ranking of the site is not possible. Speaking of SEO, its full meaning is search engine optimization. It works to increase the search ranking of your site. I have to face it. Seo is such a word that only bloggers and digital marketers know very well because they have to go through all of these every day. If any digital marketer or blogger says that he is an SEO expert, then you should never believe him. Google keeps on bringing various types of updates to its search ranking to make it better and better. Any old trick that used to work earlier now stops working. Today, whatever site you see on the first page of a Google search she has been well seo'. Only then is she ranked on the 1st page.

What is SEO?

By Seo, you must have probably understood that seo means that the search appearance of any site on Google indicates that thing. Whichever site has good SEO, the search ranking of that site will also be excellent. When you search on Google by typing anything, you get many results related to it. All the results that you see in Google are the main reason for ranking on the 1st page of Google and only the search done on it. Engine Optimization (SEO).

What is the full form of Seo?

The full form of SEO is search engine optimization.

What Is the Purpose of SEO for Our Website?

As businesses, products and services, education, etc. are becoming online; SEO has become a necessity for people. On the first page of Google search results, important pages and posts of a website related to any business or other education, services, or products. With bringing up the ranking, the desire to learn SEO techniques is increasing among people.

We try to understand SEO in detail. Let us understand Seo in better and more detail with the help of a diagram. We will try to understand the data given in this diagram in good detail point-wise. Below you are given the meaning and details of each value.

As you can see, there has been an increase in interest in the basics of SEO. If you're reading this blog, you're probably interested in doing SEO yourself and learning what really goes into the early stages of optimising a website's pages. Statistics show that 28.5% of users click on organic SERPs first, 15.7% click on second, and 11% click on third. Less than 10% of searchers click on paid ads. Why? Because users don't trust them. Because of this, SEO is extremely important to the success of your website.

However, SEO not only helps with the success of your website. The SEO of your website gives a good experience to the users as a whole. For example, when you pay attention to the points related to the search engine ranking, Google will definitely change the search ranking of your site. If the page load time of your site is very low, then Google will change the ranking of your site. On the other hand, if the loading time of your site is too high, Google will penalise you. Slowly loading posts, as well as posts that provide no value, will be completely removed from the search ranking. Paying attention to the health score of your site helps the search engines rank your article well in the SERPs.

What are the types of SEO?

TECHNICAL SEO
ON-PAGE SEO
OFF-PAGE SEO
LOCAL SEO
MOBILE SEO

But the most important out of all these is technical SEO, on-page SEO, and off-page SEO, and all types of SEO are done in different ways at different times.

Technical Seo

In technical SEO, we make our blog SEO-friendly and the goal of doing technical SEO on the blog is only so that search engine crawlers can crawl and index your blog without any trouble. to tell search engines about your blog. For this, it is very important to do technical SEO on the blog.

Below, I will tell you through some points what we should do in this, so that you will be able to understand how technical SEO is done on the blog.

Check and optimize the Robots.txt file so that search engines can access your website correctly.

Add and verify your domain on Google Search Console.

Create a sitemap and submit it to the Google Search Console.

Optimize the URL structure of the blog in a better way.

Follow SEO-friendly web design. That means making website design SEO-friendly so that your website starts ranking on the 1st page.

What is On Page SEO?

On page seo includes everything that you call on page seo and is found in the HTML source code to give a professional look by changing the design of the post and website. This includes everything to create the best user experience for the readers. Things are involved. Understanding on-page strategy is very important for understanding SEO and how it works.

On-page SEO includes the following points:

title tag
Meta description
H1, H2, and H3 tagsInternal linkingAlt textKeyword densityAnchor textUrlTags

To understand on page seo, it is very important to understand these things.

✔Write the article well, which provides value to the user. Whatever content you write should be valuable, easy for the user to understand, and easy to read.

✔Use keywords in URLs, titles, and sub-titles.

✔Write descriptive and attractive meta descriptions and titles to make the content clear and click into the post from search engine results.

✔Use a good layout that makes it easy for people to read your article.

✔improve the page speed of the website.

✔Make sure to use the keyword of your article in the alt text of the image and the file name.

✔The length of the article should not be less than 2000 words.

What is Off-Page SEO?

Off-page SEO refers to all the functions of your site that have been removed from your domain. It includes all the SEO elements and techniques used to prove your site's value and reputation from external digital representations, including reputable websites, directories, and more.

Off-page SEO elements include the following:

1️⃣External backlinks

2️⃣brand of the site.

3️⃣social media

4️⃣powerful moment

5️⃣Guest posting

6️⃣Anchor text from the outer website

Use the following off-page techniques to increase your site's authority and increase your visibility in Google searches:

👉🏿Get high quality backlinks from other high-authority websites.

👉🏿Write and develop articles for guest posting that you can link back to your site.

👉🏿Be sure to add all the sites to your social media so that your site can be searched.

What is Mobile SEO ?

The mobile search engine optimization approach optimises a website for use on cellular devices such as phones and tablets. This consists of optimising internet site content material for search engine spiders to make sure your content is listed and ranked. A whopping 96% of cellular searches are made using Google, and Google is prioritising cellular-first indexing. In short, following their suggestions concerning cellular search engine optimization is a must if you need to be ranked. Furthermore, Google's Mobile-First Index ranks pages primarily based on their mobile version, even when searches are conducted from a desktop computer.

How do search engines work?

Search engines like Google and Bing use bots to crawl web pages that collect information about each website's pages and posts and then index them in the Google search engine. Then Google's algorithm analyses all those pages and posts to determine in which position the pages and posts should be shown in the search results.

Why is search engine optimization important?

SEO is required to achieve the following:

✅This brings free traffic to the website from search engines.

✅Organizing the website correctly for users and search engines.

✅To make websites more attractive to users and customers:

✅To bring the website to the first page of Google to improve the crawling and crawl rates of the website.

What are the benefits of SEO?

Due to SEO, your website starts ranking on Google and other search engines.

If SEO is done properly, then the posts start getting high rankings in the SERPs, and this is all three of the blog's rankings: domain authority and income.

The organic visitors to the website will start to increase.

Your blog will get high-quality dofollow backlinks.

The traffic coming from the search engine will definitely share your posts on social media as well, due to the fact that traffic will start coming from social media on the blog.

Seo will increase both your website's ranking and traffic. Ultimately, your website's earnings will also start increasing.

Black Hat Seo and White Hat Seo

Black hat SEO and white hat SEO are two types of SEO. Let us know in detail about black SEO and white hat SEO.

SEO (Black Hat)

Many beginners think that black hat SEO is a type of SEO.

Any activity used to trick the search engine algorithm is called "Black Hat SEO. Or in simple language, if we try to rank any content on the search engine against Google guidelines, then we can call it a black hat technique.

Because of black hat SEO techniques, your blog's rank drops and your website is banned from Google search results.

What is White Hat SEO?

In this technique, the website owner has to write an article by creating a website under the Google policy. This is a common SEO that we all know very well.

This type of SEO uses On-Page SEO and quality backlinks, in which the main objective of the blogger is to follow Google's rules and bring them to the top position of the search result in the right way.

Important terms in SEO

SEO is a very big thing, and to understand it well, you should know all the terms related to SEO.Below, I will tell you about some important SEO terms that every blogger should know.

1) PageRank is a computer algorithm. It shows in Google pagerank to see which important pages are on the web and how many they rank.

2) Backlinks are the links that come to your site from other sites. The better the Dofollow backlinks of the site, the better the search ranking of the web pages.

3) Robots.txt: A Robots.txt file is used to inform search engine bots about the structure of your website.

4) Keyword density: The number of times a keyword has been added to a blog post is called keyword density, and keyword density is a very important part of SEO.

5) Keyword stuffing: As we know, keyword density is very important for SEO. But if a keyword is added more than necessary, then it is called "keyword stuffing," and it is the first step of Black Hat SEO.

6) title tag: The title tag of the webpage, which is very important for SEO.

7) Meta tags: Using these, the search engine gets to know what your post is about.

8) SERPs: The full form of SERPs is Search Engine Result Page. And it displays the same page, which is a keyword search and is related to Google.

What are backlinks?

Backlinks are a type of link that one website gets from another website. Backlinks have a great impact on the quality, prominence of the website in the search engine results, which is why backlinks are considered very useful for improving the SEO ranking of the website.

Search engines calculate their ranking by using many factors to show results, but no one knows how much importance search engines give to backlinks while listing results. Although we all know that backlinks are very important.

Backlinks should always be natural. That means don't use fake methods to create your own website backlinks. The link must be correct. The quality of the link is more important. Whatever link you create, take special care that it should be from a good domain authority so that in the future there is no disturbance to your site, such as spam score does not increase.

FAQs on What Is SEO?

What is the meaning of SEO?

Seo is needed if a website is to be ranked in any search engine such as Google, Bing, etc., or to bring it to the first page of any search engine. Seo is called search engine optimization, whose definition in Hindi is to optimise the website according to the search engine. Happens.

What are the types of Seo?

There are mainly four types of SEO, such as On-page SEO, Off-page SEO, Technical SEO, and Local SEO.

Can a website rank without SEO?

SEO is the backbone of any website, which is necessary to make the website stand out and in the eyes of the world. If you want to rank your website, then SEO is necessary for it. Without SEO, it is impossible to rank the website.

What is the full form of SEO?